When first starting out as a social media marketer, it can be quite overwhelming. It seems like it takes forever to manage all of the different profiles, find and create good content, and use your time efficiently. However, it doesn’t have to be that way. There are plenty of great tools out there that will help make your life significantly easier. These are just a few of the ones that we love and can’t live without.
Do you have trouble finding good content to share with your followers? Fear no more. Buzzsumo is the single best source for finding and creating strong content. It allows you to search what content is currently trending, how your competitors are performing, and what keywords you should be using in your articles.
Another great way to come up with valuable content, Feedly allows you to add blogs to your RSS feed so that you can stay up to date with the latest news and trends in your industry. You can use these trends to create your own content, or you can share the blogs from your RSS feed to give your readers something meaty to read.
If you feel like you just can’t grow your Twitter account and engage your audience, you are not alone. Plenty of people feel like they are missing out in the Twitter world. However, Trendsmap helps you keep your Twitter relevant. By showing all of the current trending topics in your area/country, not just the topics that show up on Twitter, Trendsmap allows you to keep your tweets engaging
Very similar to Trendsmap, Hashtagify allows you to see all of the trending hashtags based on different locations in the world. If you’re having trouble getting your hashtags and posts viewed, consider having a look at Hashtagify.
Buffer and Hootsuite
These are two of the better content management systems out there right now. When you start getting to the point where you’re managing multiple accounts for different people and businesses, you’re going to want a program to keep yourself organized. Both Buffer and Hootsuite allow you to schedule posts and analyze how they perform.
For those of you who are looking to generate more leads for your business, look no further than Leadfeeder. This robust tool connects Google analytics to your website to tell you what companies have been visiting your site. It’s easy to use and great for both sales and marketing.
Have you heard that gathering email addresses is important for your business? It is, but that’s only the first step. Once you have email addresses, there is a whole other world of what you have to do to convert leads into sales. Yesware helps you do that by providing analytics on the emails that you send out to prospective customers.
As a social media manager, part of your job description (not always stated!) is that you need to have at least a little bit of knowledge about graphic design. However, do not fear if you don’t feel like you’re artistic enough to be a designer. Canva makes designing graphics so easy that anyone can create an amazing visual.
If you’re someone that needs to edit photos but don’t necessarily want to pay for Photoshop, Pixlr is an excellent free alternative. It’s a robust tool that you simply open up in your browser. You can do all basic (and some not so basic) edits to your photos. There are plenty of great free tutorials out on the web that will help walk you through the program.
While pictures and interesting text are great, there is currently a shift towards video posts in social media. They are the single best way to increase organic reach right now, and your videos might reach areas that your pictures and text never will. With Flipagram, you can create engaging videos for your audience.
Bitly does a couple of great things to make your life easier. First, it tracks how many people click on the links that you post. Second, it’s a link-shortening service. For example, if you want to post a Tweet and a link, you’ll run out of space very quick. However, Bitly shortens your link so that you can still include however much text you wanted to include before the link.
While there are hundreds of different social media tools out there on the internet right now, these are our eleven favorite. If you aren’t already using these, you are really missing out. Sharing is caring; we are here to help you succeed! #BeBrilliant
Comment below with your thoughts about these tools, and let us know of any that you use that you think should’ve been included in the list!