Are you intimidated by social media marketing? Do Facebook ads, analytics, and boosted posts confuse you? You may believe that you can skip all of it and still grow your business, but in the age of the internet, it’s no longer possible. A social media presence is necessary in 2017. Here are the top 5 reasons why your small business NEEDS to set up a social media presence today.
1. To Engage with Customers in Real Time.
Social media gives you a direct route to talk with your customers, unlike any other form of advertising. When potential customers see you interacting with and responding to comments and messages on your social media feeds, it sends a clear message that you care about them and their needs enough to take time out of your day to address them personally.
A responsive company is a trustworthy company. You can deal directly with any questions or complaints, which allows your customer service abilities to sky rocket. Additionally, an open dialogue with your customers allows you to better serve them, by continually asking them what they want and need, and updating your products to match the demand.
2. To Generate Traffic to your Website
Traffic generation is a core reason to build social media profiles for your small business. You can post blog posts, run contests and giveaways, and promote products to an audience you would never have engaged with otherwise. Your Facebook fans and twitter followers are an interested audience who WANT to visit your website and buy your product. All you need to do is put it in front of them. If you want to increase website visits, social media is key. On google analytics, social media platforms continuously outperform referrals and direct search when it comes to sending traffic to your website every day.
3. To Recruit Brand Ambassadors
Did you know that 92% of customers trust recommendations from friends and family above all other advertising? Now, you can broadcast those recommendations to the world. Social media profiles are necessary to recruit brand ambassadors. Brand ambassadors are customers who are happy with your products and take photos of themselves using it. They then post the photos to their own social profiles to recommend you to their family and friends, allowing your network of customers to continuously grow.
Your profiles can also be used to showcase reviews and testimonials from customers, which confirms the trustworthiness of your business. Remember, no review is a bad review. Social media profiles are a great showcase to display your happy customers, and help sway anyone who is interested in your brand.
4. To Improve your Website’s SEO Rank
SEO is search engine optimization. The better your website’s SEO rank, the higher up in google searches it will appear. Did you know the first website to come up on google gets 33% of ALL traffic for that search term? Obviously, you want this to be you! Regularly maintaining, updating, and linking back and forth from your social media sites to your website shows google that your business is trustworthy and increases traffic. This in turn increases your SEO score and your place on Google’s search engine.
5. To Grow your Audience and Increase Sales
Most people no longer watch commercials, get the newspaper delivered, or consume traditional advertising. With social media, advertising is made easy. You can target people who are specifically interested in your product based on the other pages and people they follow, and you don’t have to waste time or energy on those who aren’t. You can also use your social media feed to establish yourself as an authority in your field, and people will continue to come back to it not just to buy from you, but also when they have a question they need answered, or are intrigued by a conversation that you’ve started in your community. Your social media profiles build brand awareness, a more subtle, but just as powerful, form of advertising, and ensure that when your followers DO need to purchase, your name will be the first that comes to mind.
If you’re ready for your small business to finally take off in 2017, you need a social media presence. Feeling a little intimidated by the time commitment? Don’t want to learn to navigate Facebook and Twitter? Don’t know where to find compelling content? Don’t worry! With JER Marketing, it doesn’t have to be time consuming or expensive to create your social media presence! We’re experts who will focus on exactly what you need to build customer loyalty and drive business to your door while you focus on what’s important: running your business. Call today to learn about our social media packages and what we can do for you!