How Writing Well Can Change Your Career
The importance of learning to write well is increasingly overlooked. In the Information Age, we can communicate in real time without formality or even the need to speak face to face. As a result, too few professionals see the need to develop their writing skills. This...
Fall Into Good Leadership Habits
Fall is coming, and that means it’s time for back to school work! This autumn, it’s time to fall back into good leadership habits that we may have let slip away over the summer months. For most small business owners, sales are going to pick up this season, and it’s...
Marketing 101: What’s New With LinkedIn?
If you work in marketing, you’re more than familiar with LinkedIn. The social media platform for professional networking has been around since 2002. But, did you know they’ve recently made some changes to the website? Microsoft bought the company in late...
5 Benefits of a Marketing Internship
In the world of marketing (and nearly any other niche for that matter), it can be quite difficult to get the proverbial foot in the door at a reputable business. After looking at job after job that requires 3-5 years of experience for an entry-level position, it can...
Top 10 Skills Every College Graduate Should Have
In an increasingly competitive job market, college students and recent grads everywhere are looking for any edge that helps them stand out from their competition. Unfortunately, too many graduates are discovering that they didn’t acquire these skills until they try to...
What Are Analytics and Why Do You Need Them?
Although many people think of marketing as flashy graphics and fun commercials, that’s just the surface. At its core, marketing is a numbers game. To understand whether or not you’re making the right moves, you have to be able to look at your numbers and analyze them...
How Google Tracks You
The internet is a beautiful thing. It entertains us, provides us with valuable information, and connects us with people from all over the world. However, it’s also uncharted waters in many ways, as it is still very new, with much still being figured out....
Different Ways to Use Facebook Live for Your Business
Over the last year or so, Facebook Live videos have come into the spotlight for various reasons. Sometimes those reasons are bad, but, for the most part, Facebook Live provides an excellent opportunity for companies to reach their audience in different ways. However,...
Build an Excellent Reputation and Create Lasting Business Relationships
Professionalism: The Breakdown. Your professional image is critical to building relationships at work and gaining the trust of clients and colleagues. It can make or break a business career or an entrepreneurial venture. There is so much advice out there on...About
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