If you work in marketing, you’re more than familiar with LinkedIn. The social media platform for professional networking has been around since 2002. But, did you know they’ve recently made some changes to the website?

Microsoft bought the company in late 2016 and has been slowly rolling out updates to the platform ever since. Here are the most important changes that will impact your day-to-day activity on LinkedIn.

Over the last year or so, Facebook Live videos have come into the spotlight for various reasons. Sometimes those reasons are bad, but, for the most part, Facebook Live provides an excellent opportunity for companies to reach their audience in different ways.

However, it is important that you understand how to harness the power of this tool.

It isn’t enough to simply hop onto the feed and broadcast whatever is on your mind at that specific moment in time. Your Facebook Live videos should be calculated, planned, and optimized for your audience.