Marketing your small business using search engine rankings is more important than ever today in this digital age. Regarding search engine optimization, Google is king, with 4.3 billion people using the platform every day.

A successful marketing campaign is constantly evolving, and there are countless moving components that must work in sync. JER Marketing believes no single skill is the solution; instead, we employ an interconnected team of creative specialists working as one.

No one starts a marketing strategy hoping it will be a failure.

No one wants to write off their marketing budget at Quarter 1 as a dismal failure.

But many execs do just that when they cling to outdated marketing information from even just 10 years ago.

The importance of learning to write well is increasingly overlooked. In the Information Age, we can communicate in real time without formality or even the need to speak face to face. As a result, too few professionals see the need to develop their writing skills.

Fall is coming, and that means it’s time for back to school work! This autumn, it’s time to fall back into good leadership habits that we may have let slip away over the summer months. For most small business owners, sales are going to pick up this season, and it’s time to get ready to tackle them head on. Here are my top three steps to hit the ground running as summer fades away and we move into fall.

If you work in marketing, you’re more than familiar with LinkedIn. The social media platform for professional networking has been around since 2002. But, did you know they’ve recently made some changes to the website?

Microsoft bought the company in late 2016 and has been slowly rolling out updates to the platform ever since. Here are the most important changes that will impact your day-to-day activity on LinkedIn.

In the world of marketing (and nearly any other niche for that matter), it can be quite difficult to get the proverbial foot in the door at a reputable business. After looking at job after job that requires 3-5 years of experience for an entry-level position, it can be quite easy to become frustrated.

In an increasingly competitive job market, college students and recent grads everywhere are looking for any edge that helps them stand out from their competition. Unfortunately, too many graduates are discovering that they didn’t acquire these skills until they try to enter the job market.

Although many people think of marketing as flashy graphics and fun commercials, that’s just the surface. At its core, marketing is a numbers game. To understand whether or not you’re making the right moves, you have to be able to look at your numbers and analyze them for improvement.

The internet is a beautiful thing. It entertains us, provides us with valuable information, and connects us with people from all over the world. However, it’s also uncharted waters in many ways, as it is still very new, with much still being figured out. Unsurprisingly, there are aspects of the internet that make many a little bit uncomfortable. Data collection is one of those things, and Google is guiltier than almost every other company. For a better idea of what internet privacy looks like, we are going to explain the different ways Google tracks your online activity.

Over the last year or so, Facebook Live videos have come into the spotlight for various reasons. Sometimes those reasons are bad, but, for the most part, Facebook Live provides an excellent opportunity for companies to reach their audience in different ways.

However, it is important that you understand how to harness the power of this tool.

It isn’t enough to simply hop onto the feed and broadcast whatever is on your mind at that specific moment in time. Your Facebook Live videos should be calculated, planned, and optimized for your audience.

Professionalism: The Breakdown.

Your professional image is critical to building relationships at work and gaining the trust of clients and colleagues. It can make or break a business career or an entrepreneurial venture.

There is so much advice out there on influencing others and building a reputation, but the core principles for being professional and gaining the trust of clients and colleagues are simple.

An essential part of a company’s long-term strategy should be having a memorable and easily recognizable brand. The font you use for your logos and publications is very important for creating a great first impression and a lasting positive image. Choosing the perfect font and using it consistently helps people identify and engage with your text and after repeated exposure lets them instantly identify your organization by your font.

Although it may seem like an insignificant decision in the grand scheme of things, the font that you choose says volumes about your company. In fact, there is a very interesting story from the late Steve Jobs.

Ladies and gentlemen, please buckle your seat belt. The plane will be taking off momentarily. Unassuming words from the airline staff, which evokes a series of emotions: relief (you’ve made the flight) or angst (you are only hours away from the next presentation, demonstration, or event).

How did you leave your office when you boarded the plane?

Merriam-Webster defines preparation as “to make yourself ready for something that you will be doing.” In business and in our personal lives, we all try to prepare our calendars for upcoming travel.

When first starting out as a social media marketer, it can be quite overwhelming. It seems like it takes forever to manage all of the different profiles, find and create good content, and use your time efficiently. However, it doesn’t have to be that way. There are plenty of great tools out there that will help make your life significantly easier. These are just a few of the ones that we love and can’t live without.

Are an NDA and Gratefulness Synonymous? We believe they are.

How to promote Your Business when your client base is concealed behind NDAs?

You’ve got an awesome list of customers who you love (and who love you!) These clients are well-known, brag-worthy names that give you instant credibility and you want to leverage their name recognition to secure more, high-quality customers.

Are you a small business looking to increase traffic to both your website and your door?

It is not easy. While it may be a bit overwhelming at first, you have to know how to run a Facebook ad if you want to increase your traffic significantly.

You run a small business and have finally decided to set up that Twitter account. Excellent. It’s the first step to getting your name out there. However, using Twitter for business is a different animal than using Twitter for personal use. It’s crucial that you understand the difference.

Are you intimidated by social media marketing? Do Facebook ads, analytics, and boosted posts confuse you? You may believe that you can skip all of it and still grow your business, but in the age of the internet, it’s no longer possible. A social media presence is necessary in 2017. Here are the top 5 reasons why your small business NEEDS to set up a social media presence today.

Your business deserves the best quality at the best value. JER Marketing focuses on creating customized marketing solutions that help you reach new customers, improve your brand image, and establish a respectable online presence. With our expertise in branding, public relations, digital and event marketing, we are poised to help your project succeed without the demands of hiring an in-house team.